Lonzo Ball's $495 Big Baller Brand sneaker is doomed without the backing of Nike, Adidas or Under Armour — Quartz
![How Lonzo Ball's Sneakers Failed Him During NBA Summer League - Sports Illustrated FanNation Kicks News, Analysis and More How Lonzo Ball's Sneakers Failed Him During NBA Summer League - Sports Illustrated FanNation Kicks News, Analysis and More](https://www.si.com/.image/t_share/MTkwODI2NDM5Mjk2MTY1NDU3/usatsi_10161576.jpg)
How Lonzo Ball's Sneakers Failed Him During NBA Summer League - Sports Illustrated FanNation Kicks News, Analysis and More
![Lonzo Ball still isn't wearing Big Baller Brand shoes, goes with Adidas in Summer League | For The Win Lonzo Ball still isn't wearing Big Baller Brand shoes, goes with Adidas in Summer League | For The Win](https://ftw.usatoday.com/wp-content/uploads/sites/90/2017/07/screen-shot-2017-07-13-at-7-52-26-pm.jpg?w=1000&h=600&crop=1)
Lonzo Ball still isn't wearing Big Baller Brand shoes, goes with Adidas in Summer League | For The Win
![Why Lonzo Ball playing in different shoes at the NBA Summer League was good for Big Baller Brand - SBNation.com Why Lonzo Ball playing in different shoes at the NBA Summer League was good for Big Baller Brand - SBNation.com](https://cdn.vox-cdn.com/thumbor/5g6I1a3-xuFbbVSjLMZMd9WKPc0=/0x0:3000x2035/1400x1400/filters:focal(1260x778:1740x1258):format(jpeg)/cdn.vox-cdn.com/uploads/chorus_image/image/55747331/811076378.0.jpg)
Why Lonzo Ball playing in different shoes at the NBA Summer League was good for Big Baller Brand - SBNation.com
![If the Shoe Fits…. Under Armour, Nike, and Adidas are all… | by Jared Wheeler | The Unbalanced | Medium If the Shoe Fits…. Under Armour, Nike, and Adidas are all… | by Jared Wheeler | The Unbalanced | Medium](https://miro.medium.com/max/1024/1*3gKo0AHFq4FTAz5HMhmZWQ.jpeg)